I am a proactive, determined and creative marketer with almost 3 years of marketing industry experience. I have worked on a variety of projects, from direct hands-on content creation and digital ads to marketing strategies and PR tactics. This has allowed me to get a hands-on experience on most of the marketing aspects that go into creating a successful brand and achieving ambitious business goals.
Work Experience
Freelancer
Mar 2021 - Now
Account Coordinator, Strategic Services
Wasserman Partners + Advertising
Vancouver
May 2022 - Aug 2023
Intern, Strategic Services
Wasserman Partners + Advertising
Vancouver
Mar 2022 - May 2022
Real Estate Development Marketing Intern
SYNERGY-BUD
Kyiv
Jun 2021 - Aug 2021
Corporate Relations Coordinator
BCIT Marketing Association Vancouver
Jan 2021 - Mar 2022
- Designed social media creatives and copyrighting for various industry clients
- Created brand identities for a product company and personal brands, resulting in a 63% increase in sales
- Developed and executed the social media strategy that increased brand awareness and reach
- Designed creatives for Facebook advertising campaigns
- Planned social media content calendars and the content marketing strategy that led to an increase in engagement metrics by 34% and awareness levels of organic posts by 22%
- Coordinated and implemented a broad range of multi-channel integrated and measurable marketing activities, projects and communications
- Assisted in the strategic development of marketing campaigns that won large client RFP
- Managed the planning, development and advertising of social media-related campaign materials through Basecamp, Notion and Hubspot platforms
- Assisted in internal communication processes and production planning
- Researched and formed the new brand development framework that became a part of the agency’s services
- Updated content on the company's content management system and created content for their social media accounts that resulted in higher engagement metrics
- Managed communications with content creators, partners and influencers
- Analyzed and reported the results of marketing initiatives based on the CRM database and social media advertising to see the monthly overall performances
- Created marketing campaigns for various industry clients
- Designed social media graphics and wrote social posts
- Managed social media scheduling via Sprout Social and provided digital marketing services to business clients
Certifications
SMM design in Figma
by @kukurudza.osvita
Google Analytics 4 (GA4) Essential Training
by LinkedIn Education
Google Ads Search
by Google Academy
Social Media Marketing
by Filatov Education
Content Marketing
by Hubspot Academy
Email Marketing
by Hubspot Academy
Google Tag Manager
by Google Analytics
Education
Marketing Management, Communications Diploma
British Columbia Institute of Technology
Psychology: Social and Behavioural sciences
Kyiv School of Economics
Course outline
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Marketing Research
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Brand and Campaign Strategy
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Owned Marketing Communications
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Paid Media Planning and Buying
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Consumer Experience Marketing
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Earned Marketing Opportunities
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Campaign Communications
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Campaign Development
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Creative Process and Production
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Current Issues in Marketing Communications
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Managing Marketing Projects
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User Behaviour and Campaign Analytics
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Business Information Systems
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Introduction to Organizational Development
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Business Communication 1
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Microeconomics
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Essentials of Marketing
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Professional Sales Skills & Customer Relationship Management
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Business Mathematics
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Business Law
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Applied Data Analytics in Excel
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Business Communication 2
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Macroeconomics
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Accounting for Management
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Introduction to Marketing Communications
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Business Statistics
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Introduction to psychology and professional ethics
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Psyche and nervous system
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Methods of psychological research
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Philosophical studies
Three-months course
Hard skills
- Figma design
- Canva design
- Meta advertising
- CMS: Wordpress
- Marketing analytics and data analysis
- SQL
- Copyrighting
Languages
English - Fluent
Ukrainian, Russian - Native
Spanish - A2
German - A1, active learning
Soft Skills
- Creativity
- Communications
- Problem solving
- Teamwork
- Innovativeness
- Emotional Intelligence